Take your marketing from "cash-drain" to "earning engine".
Practical insights for achieving success in marketing. Field notes, customer stories, and the signal we send to 3,000+ readers each month.
Latest field notes.
10 Good Marketing Podcasts Every Marketer Should Read (2025)
Joe Pulizzi and Robert Rose, two heavyweights in content marketing, host This Old Marketing. Each week, they unpack industry news, share spicy rants, and drop actionable tips in 60-minute…
10 Newsletters Every B2B Content Marketer Should Subscribe To
B2B content marketing moves fast. Staying sharp means sifting through endless noise to find insights that actually work. That is where B2B content marketing newsletters 2025 step in. They…
7 Actionable Marketing Tips to Propel Your Growth
In an ever-expanding digital landscape, where the advertising market is projected to surge and surpass $700 billion by 2025, it’s essential to seize every opportunity to thrive. If you’re…
7 Examples of Marketing Objectives and How To Set Yours Right
Creating powerful marketing objectives extends beyond merely imitating given examples of marketing objectives. As a strategic marketer, your aim should be to craft precise objectives that…
A Guide to Authentic & Pure CBD Purchases
The CBD market has witnessed explosive growth in recent years. As of 2022, U.S. consumer sales of cannabidiol (CBD) reached around 1.8 billion U.S. dollars, showcasing a significant…
AI SEO in 2026
Studies covering over 300,000 keywords reveal that AI Overviews can cut click-through rates by 34.5% for top-ranking pages, with some sites seeing traffic drops of 20% to 40% since rollout.
Customer stories.
Building a Go-To-Market Content Engine for a HealthTech Marketplace
Alphagreen, a leading CBD marketplace based in London, brought Teknon in to run their go-to-market content engine as they scaled. We owned the strategy, the production and the search…
Scaling Demand Generation for a Digital Agency's Entire Client Portfolio
Idea Digital Agency, a leading digital marketing powerhouse based in Dnipro, Ukraine, partnered with Teknon as their white-label growth engine. We ran the demand and search programs behind…
50% More Organic Pipeline for a Software Development Company
Appvales, one of the leading software development companies in Eastern Europe, wanted a go-to-market motion that attracted clients instead of chasing them. Teknon built a demand engine that…
Taking a Team Management Platform into the US and UK Markets
StaffBase, a team management company based in Kyiv, Ukraine, partnered with Teknon to expand into English-speaking markets. We repositioned their entire web presence for US and UK buyers…
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