Teknon LabsTeknonLabs
Free interactive calculator

Build your marketing team. Watch the cost.

Select the roles you'd need to hire in-house and see the real annual cost add up, then compare it against one Teknon subscription. No signup required.

Instant results Shareable link Conservative estimates

Pick the roles you need

Start from your funding stage

Pick a stage and we preload the team HealthTech companies actually staff at that point, then adjust it however you like.

What you'd pay for the software stack this team needs, SEO suites, automation, design, analytics.

$2,500/mo
$500$15,000

Your estimated results

In-house team cost
$582,500
per year, 4 roles + 30% overhead + tools
Teknon subscription
$5,850/mo
Scoped to the 4 functions you selected, $70,200/yr
A senior, AI-amplified pod covering those functions: weekly delivery, one point of contact, shipping in week one, no recruitment or ramp time.
$ Annual savings with Teknon
$512,300
vs. building the same scope in-house

Cost breakdown

Selected payroll (base)$425,000
Fully-loaded team cost$582,500
Teknon subscription$70,200
Annual savings$512,300
Get a scoped proposal →

Month-to-month · 30-day notice · No long-term lock-in · Week-one start

Estimates use market-average US salaries per role, a 1.3× fully-loaded overhead multiplier, your stated marketing tools spend, and a Teknon subscription priced to the scope you select (with a bundle discount as more functions are covered). Actual results vary by market, sales cycle, and final scope.

Free PDF report

Get your full ROI report as a PDF.

We'll generate a branded PDF with your selected roles, results breakdown, methodology, and a personalised engagement recommendation, perfect for sharing with your team or board.

No spam · Unsubscribe any time · Branded PDF download

What it measures

Three numbers. Full picture.

Each metric paints a piece of your build-vs-subscribe decision.

In-house team cost

The combined salaries of every role you select, plus a 30% fully-loaded overhead (benefits, tax, equipment, management time) and your marketing software stack.

Teknon subscription

One monthly fee scoped to the roles you need. Each function adds its own coverage cost, with a bundle discount of 5% per additional role, capped at 20%.

Annual savings

The difference between building that team yourself and one Teknon subscription covering strategy, content, demand generation, design, and ops.

Where the cost comes from

What one subscription replaces.

A functioning marketing department is never one hire. It's five-plus specialised roles plus a software stack, recruited, managed, and retained. Teknon delivers the same output as a managed service, amplified by AI.

Strategy & leadership

A fractional CMO-level lead setting direction, messaging, and quarterly roadmaps.

$120K–$180K/yr in-house

Content & SEO

Long-form content, search optimisation, and AI-search visibility that compounds.

$70K–$110K/yr in-house

Demand generation

LinkedIn, outbound, and paid campaigns filling the pipeline every month.

$80K–$130K/yr in-house

Design & creative

Brand assets, landing pages, sales decks, and campaign creative on tap.

$60K–$100K/yr in-house

Marketing operations

CRM hygiene, automation, analytics, and reporting that keeps everything measurable.

$70K–$120K/yr in-house

Tools & software

SEO suites, automation platforms, design tools, analytics, the stack adds up fast.

$6K–$60K/yr in-house
Industry benchmarks

Where our numbers come from.

How our calculator assumptions compare to published research on marketing hires.

1.3× fully-loaded overhead

SHRM and industry data put benefits, payroll tax, equipment, and management overhead at 1.25–1.4× base salary. We use 1.3×.

3–6 months to hire, 6+ to ramp

The average marketing hire takes 40+ days to fill and two quarters to reach full productivity. A managed team starts shipping in week one.

Pricing scoped to your selection

Your subscription is priced per function covered, from a $1,500/month minimum, with a 5% bundle discount per additional role (up to 20%) as we run more of the department. Your consultation confirms the exact scope and fee.

What clients say

Real teams. Real ROI.

We were about to hire two marketers. The calculator showed we'd get a full senior team for less than one salary. Easy decision.
David R.
CEO, HealthTech startup
Ran the numbers, booked the call, had a strategy and content shipping within three weeks. No recruitment, no ramp time.
Aisha B.
Founder, medical device company
The estimates were conservative enough that I could defend them to our board. The actual pipeline came in above the projection.
Tom L.
VP Operations, healthcare SaaS
Take the next step

Like the numbers? Get them in writing.

Scoped proposal, built on your selection

A 30-minute call where we turn your exact role selection into a written proposal: scope, deliverables, timeline, and a fixed monthly fee. Month-to-month terms, 30-day notice, no lock-in.

Get your proposal →

No obligation · Keep the proposal either way

Frequently asked

ROI, answered.

Anything else, book a free 30-minute call. We'll validate these numbers against your real numbers.

How accurate is this calculator?+

It provides conservative estimates based on industry benchmarks: market-average salaries per role, a 1.3× overhead multiplier, and your stated tools spend. It compares the cost of hiring that team in-house against one Teknon subscription scoped to the same functions. For a detailed analysis, book a 15-minute consultation.

What does a Teknon subscription actually include?+

A senior, AI-amplified team covering strategy, content & SEO, demand generation, design, and marketing operations. One subscription, one point of contact, weekly delivery, no recruitment or management overhead.

How fast do we see results?+

Quick wins land in the first 30 days. Meaningful pipeline movement typically shows in 60–90 days, and compounding content & SEO gains build from month three onward.

Is this right for early-stage companies?+

Yes, early-stage HealthTech teams benefit most: you get a full senior department for less than the cost of one senior hire, without locking capital into payroll before product-market fit.

What if we already have some marketers in-house?+

Teknon works alongside existing teams too. We fill the gaps, strategy, content volume, design, or ops, so your hires focus on what they do best.

Why not just hire freelancers?+

Freelancers solve tasks, not systems. You still manage, coordinate, and QA five separate people. Teknon is one accountable team with a strategy tying it all together.

/ Want a detailed analysis?

From estimate to plan. In one call.

Pick a time and we'll validate these numbers against your actual situation, with a concrete 90-day execution plan for your market.

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required
Reply within
24 hours
Serving clients
worldwide
15 minutes · Google Meet

Choose a date

September 2026

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