1,100+ SEO Product Descriptions Boost Organic Traffic

Background

Alphagreen, a leading CBD marketplace business based in London, partnered with Teknon to handle their extensive content needs. As Alphagreen expanded its marketplace to accommodate various CBD brands, the demand for high-quality, long-read product descriptions surged. Teknon was brought on to manage this workload, delivering over 120 product descriptions per month, and contributing to over 1,100 product descriptions and articles in less than 6 months. Teknon’s meticulous attention to detail and fast turnaround times played a crucial role in maintaining the quality and SEO optimization of Alphagreen’s content.

The Client

Alphagreen is a CBD marketplace offering a wide range of healthcare products. The company’s focus is on promoting upcoming healthcare brands on the marketplace, and deliver high-quality, accurate product information that adheres to the strict regulatory standards of the  industry.

The Challenge

As Alphagreen’s marketplace expanded, the volume of product descriptions required quickly exceeded their in-house capabilities. The main challenge was producing long-read product descriptions (1,600+ words) that simplified complex medical information for the average reader while ensuring compliance with strict healthcare regulations. Teknon had to deliver over 120 articles per month while maintaining high accuracy and meeting tight deadlines, ensuring that all descriptions met Alphagreen’s quality standards.

Goals

• Produce 120+ long-read (1,600+ words) product descriptions per month for various CBD brands on Alphagreen’s marketplace
• Simplify complex medical topics while maintaining compliance with CBD industry regulations
• Deliver high-quality content under tight deadlines without sacrificing quality and accuracy.
• Optimize content for SEO to drive organic traffic and improve visibility in search rankings

Strategy

Teknon implemented a robust content production and SEO strategy to meet Alphagreen’s high-volume content needs:

🎯 High-Volume Content Production: We committed to delivering 120+ product descriptions each month, all tailored to the specific requirements of individual CBD products. Each piece was a comprehensive 1,600+ words long, ensuring that customers received detailed information to aid purchasing decisions.

🎯 Medical Content Simplification: Teknon’s team worked to simplify the complex medical terms associated with CBD products, ensuring the content was accessible to a general audience while remaining compliant with industry regulations.

🎯 SEO-Optimized Content: Our team ensured that the product descriptions and articles that were optimized for search engines, using targeted keywords to improve Alphagreen’s visibility and increase organic traffic to the marketplace.

🎯 Collaborative Workflow: We maintained open communication with Alphagreen, enabling quick feedback and adjustments.

‍

Execution

Teknon executed the strategy efficiently, delivering high volumes of content on time:

• 120+ Product Descriptions Monthly: Teknon produced over 120 product descriptions each month, all exceeding 1,600 words and meeting the client’s standards for clarity, compliance, and detail.
• 1,000+ Product Descriptions & Articles Delivered: In less than 6 months, Teknon  contributed over 1,100 product descriptions and articles, providing Alphagreen with a continuous flow of high-quality content that has driven growth in organic traffic and customer engagement.
• Timely Delivery with High Quality: Despite the high volume of work, Teknon consistently met deadlines, ensuring that the content was not only delivered on time but was also thoroughly researched, accurate, and engaging.

Results

Teknon’s collaboration with Alphagreen has yielded significant results:

✔️ 120+ Product Descriptions Per Month: Teknon consistently delivered over 120 long-form product descriptions each month, ensuring that Alphagreen’s expanding marketplace remained well-stocked with high-quality, informative content.

✔️ Increased Organic Traffic: The SEO-optimized product descriptions significantly improved Alphagreen’s organic search visibility, attracting more traffic and converting visitors into customers.

✔️ Enhanced Product Awareness: Teknon’s ability to simplify complex medical topics made the product descriptions more engaging and understandable, leading to better customer education and improved conversions.

✔️ Efficient Workflow: Teknon’s seamless integration with Alphagreen’s internal processes allowed for a smooth and timely workflow, with the team consistently meeting or exceeding deadlines.

The Takeaway

Through their high-volume content production strategy, Teknon has been instrumental in helping Alphagreen scale their CBD marketplace. By delivering over 120 SEO-optimized product descriptions each month and contributing more than 1,000 product descriptions and articles in total, Teknon ensured that Alphagreen’s content needs were met with speed and accuracy. The ongoing partnership continues to support Alphagreen’s growth, enhancing their online presence and customer engagement.

‍