Five Years of Search Leadership for a Global IT Services Provider

Background

Newxel, a global IT services company, partnered with Teknon to run their search and content engine as an extension of their in-house team. As Newxel expanded its digital presence, they needed high-quality, technically credible content across their website and landing pages, plus a continuous optimization program to defend and grow their search rankings. The collaboration has resulted in sustained organic growth and a streamlined content operation that has now run for over five years.

The Challenge

Newxel needed to scale their content operation to match their growing digital footprint. They required technically credible articles, conversion-optimized landing pages and continuous improvement of existing content. The challenge was producing well-researched, high-quality work that would strengthen the website’s search rankings while genuinely serving readers, at volume, at speed and with consistent quality across multiple topics.

Goals

• Produce authoritative, technology-focused content that strengthens Newxel’s position in the IT sector
• Build conversion-optimized landing pages that turn organic visitors into inquiries
• Continuously optimize existing website content to defend rankings and grow organic traffic
• Ensure fast delivery of high-quality work to meet Newxel’s tight deadlines

Strategy

Teknon developed a comprehensive search-led growth strategy tailored to Newxel’s needs:

• � Search-Optimized Content at Scale: Teknon focused on creating high-quality, keyword-optimized articles and landing pages that would rank well and drive organic traffic. Each piece was tailored to Newxel’s IT services, addressing both technical depth and buyer intent.
• � Continuous Content Optimization: Teknon reviewed Newxel’s existing website content, optimizing it for search and readability in line with current best practices, including refining landing pages to increase engagement and conversions.
• � An Embedded Workflow: Teknon established an efficient workflow using Telegram for communication and a dedicated account manager to coordinate work, streamlining production and ensuring Newxel’s deadlines were consistently met.

Execution

Teknon executed the strategy with precision and professionalism:

• Content Production at Scale: Teknon’s team of over 30 specialists consistently delivered a large volume of content, producing a range of technology-focused articles and landing page copy that aligned with Newxel’s brand and search goals.
• Optimized Delivery: The team continuously improved existing website content to lift search performance and user engagement, enhancing readability while maintaining the technical accuracy of each piece.
• Efficient Project Management: With a rigorous project management system in place, Teknon delivered on time, and when edits were requested, they were implemented promptly to meet Newxel’s quality standards.

Results

Teknon’s work has produced tangible results for Newxel:

✔️ Sustained Organic Growth: The search-optimized articles and landing pages delivered by Teknon resulted in a measurable increase in organic traffic, improving Newxel’s visibility in search engine results year after year.

✔️ Improved Content Efficiency: The collaboration allowed Newxel to produce a high volume of well-researched content quickly, streamlining their content operation and freeing up internal resources.

✔️ Flagship Authority Assets: One of the standout projects was a well-researched white paper, praised for its depth and technical accuracy, positioning Newxel as a thought leader in their industry.

✔️ Streamlined Revisions and Edits: Teknon’s team responded quickly to feedback, ensuring that any necessary revisions were implemented promptly without compromising project timelines.