Increasing Organic Traffic and Leads through SEO for a Mobile App Development Company

Background

Devlight, a mobile app development company known for creating top-tier apps for leading brands in Ukraine and globally, partnered with Teknon to enhance their SEO strategy. As part of their ongoing efforts to grow their customer base and improve online visibility, Devlight sought SEO-optimized content for their website to drive traffic, convert visitors into leads, and inform prospects of their latest innovations. Teknon delivered a comprehensive SEO strategy that increased site traffic significantly and resulted in improved SERP rankings, driving measurable business outcomes.

The Client

Devlight is a mobile app development firm offering services in iOS and Android app development, product design, automated testing, and digital product development. Serving both local and international markets, Devlight prides itself on delivering flawless digital solutions. As the company’s Marketing Manager, Marian Vovk sought to enhance their web presence through a robust SEO-driven content strategy.

The Challenge

Devlight needed to improve its search engine rankings and attract more organic traffic to its website. The challenge was twofold: to create search engine optimized (SEO) content that could rank highly in competitive keywords, and to develop engaging content that would convert readers into clients. Devlight’s goal was not only to raise awareness of their services but also to expand their customer base while keeping their existing clients informed about new innovations in their apps.

Goals

• Increase organic traffic and search visibility through SEO-optimized content
• Improve website rankings for highly competitive mobile app development and digital product design-related keywords
• Engage and convert visitors into leads by delivering high-quality, informative content
• Ensure timely delivery of content without compromising quality

Strategy

Teknon deployed a tailored SEO strategy to help Devlight achieve its goals:

🎯 Comprehensive Keyword Research: Teknon conducted extensive keyword research to identify high-value, low-competition search terms that would resonate with Devlight’s target audience. This included keywords related to mobile app development, digital product design, and custom software solutions.

🎯 SEO-Optimized Content Creation: Teknon created well-researched, in-depth content optimized for search engines, ensuring the content not only ranked well but also engaged and informed readers. This included landing pages, service descriptions, and blogs designed to target specific user queries and high-intent keywords.

🎯 Content Workflow & Milestone Management: To maintain quality and adhere to deadlines, Teknon organized the project into manageable milestones, ensuring each stage of content production was carefully crafted, reviewed, and optimized before proceeding to the next.

🎯 Real-Time Feedback & Communication: Teknon maintained constant communication with Devlight’s team, ensuring all requirements were met and any changes or clarifications were promptly addressed.

Execution

Teknon’s team executed the SEO strategy with precision and efficiency:

• Targeted Content Production: Teknon produced a series of SEO-optimized articles, service pages, and blogs aimed at driving traffic from high-intent search queries. Each piece was tailored to meet Devlight’s needs for both search engine performance and reader engagement.
• SEO Optimization and Regular Updates: Teknon continually updated and optimized existing content to ensure it remained competitive in search rankings, providing ongoing SEO support as Devlight’s services evolved.
• Swift Turnaround Times: Even with short deadlines, Teknon consistently delivered high-quality content on time, ensuring Devlight’s website remained fresh, informative, and optimized for SEO.

Results

The SEO strategy implemented by Teknon produced exceptional results for Devlight:

✔️ 70% Increase in Organic Traffic: Within six months of launching the SEO campaign, Devlight experienced a 70% increase in organic traffic, attracting new visitors who were actively searching for mobile app development and digital product design services.

✔️ Top Rankings for Competitive Keywords: Teknon’s keyword research and SEO efforts resulted in first-page Google rankings for competitive terms like “custom mobile app development,” “digital product design Ukraine,” and “iOS app development services.” These rankings significantly increased visibility and engagement from potential clients.

✔️ 40% Growth in Lead Generation: As a result of improved rankings and higher traffic, Devlight saw a 40% increase in inbound leads, with more visitors inquiring about their mobile app development services.

✔️ Improved User Engagement: Key engagement metrics improved significantly, with average time on site increasing by 30%, bounce rates decreasing by 25%, and email click-through rates rising by 20%. This reflected the high relevance of the content to Devlight’s target audience.

✔️ Efficient Workflow & Communication: Despite tight deadlines, Teknon consistently met delivery schedules, with the client praising the seamless workflow and the team’s ability to exceed expectations.

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