Helping an SEO Agency Handle 300% More Client Demand

Background

Leadbakers, an SEO agency based in Kyiv, Ukraine, partnered with Teknon to handle rapidly growing client demand. As Leadbakers' client base expanded, particularly in the IT and cybersecurity sectors, they needed a delivery partner who could produce high-quality, search-optimized work consistently, at volume and under their brand. Teknon stepped in as that white-label delivery arm, enabling Leadbakers to say yes to more clients without growing their in-house team.

The Challenge

Leadbakers needed to keep up with growing demand from their clients while ensuring consistency in quality and adherence to search standards. As the agency's client base expanded, they needed a partner that could absorb a significant volume of work on tight deadlines without compromising quality. The work also needed to meet their clients' SEO objectives, covering technical topics in IT and cybersecurity while maintaining engagement and readability for the target audience.

Teknon was tasked with providing white-label delivery that met these increased demands, with the flexibility to handle urgent projects and the consistency to protect Leadbakers' reputation with their clients.

Goals

• Scale Leadbakers' delivery capacity so they can take on more clients without hiring in-house
• Maintain quality consistency and meet tight deadlines, including urgent requests
• Improve the search performance of Leadbakers' client websites through well-researched, keyword-optimized work
• Operate fully under Leadbakers' brand, protecting their client relationships

Strategy

Teknon developed a tailored white-label delivery model to support Leadbakers' growth:

• � High-Volume Search Execution: Teknon worked closely with Leadbakers to understand their clients' SEO requirements, using tools like SEMrush to perform keyword research. This ensured that every asset integrated relevant keywords while being informative, engaging and supportive of the overall search strategy.
• � Deep Expertise in IT and Cybersecurity: Teknon leveraged its expertise to create detailed, authoritative work focused on IT and cybersecurity topics, helping Leadbakers position their clients as thought leaders in these sectors.
• � Built-In Flexibility for Urgent Work: Teknon maintained the capacity to manage urgent requests and tight deadlines. By efficiently allocating resources and maintaining a clear production schedule, Teknon ensured even last-minute needs were met without compromising quality.
• � A Transparent Workflow: Teknon used Google Meet and Trello to maintain an efficient and transparent workflow with Leadbakers. Regular check-ins ensured Leadbakers remained informed about progress, and any adjustments were made swiftly.

Execution

Teknon executed effectively, helping Leadbakers meet increased client demand and drive search results:

• Consistent Delivery: Teknon produced an average of 15-20 search-optimized assets per month for Leadbakers’ clients, covering various IT and cybersecurity topics, each crafted to be informative, engaging and in line with the latest best practices.
• Optimization and Quality Control: Each asset was optimized using Yoast SEO for effective keyword integration, and Teknon’s editorial team reviewed every piece to guarantee quality and alignment with client goals.
• Managing Urgent Needs: Teknon demonstrated flexibility and responsiveness by handling urgent requests from Leadbakers, prioritizing tasks efficiently to ensure timely delivery without sacrificing quality.
• Aligned to Client Objectives: Teknon ensured that all work delivered was in line with Leadbakers’ SEO objectives, incorporating the right keywords, optimizing meta descriptions and using effective headings to drive organic traffic and client visibility.

Results

Teknon’s white-label delivery created significant value for Leadbakers and their clients:

Traffic Metrics

• Increased Organic Traffic: Work produced by Teknon contributed to a 40% increase in organic traffic for Leadbakers' clients' websites, helping them gain greater visibility in the competitive IT and cybersecurity sectors.
• Improved Click-Through Rates (CTR): The search-optimized assets led to a 30% increase in CTR, demonstrating Teknon’s success in engaging target audiences and attracting more relevant visitors.

Engagement Metrics

• Increased Time on Page: Average time on page increased by 35%, as readers spent more time engaging with the content Teknon provided, indicating that it was both informative and relevant.
• Lower Bounce Rates: Bounce rates decreased by 25% for pages featuring Teknon’s work, reflecting better alignment with user expectations and interests.

Client Success Metrics

• Improved Keyword Rankings: 55% of the targeted keywords achieved first-page rankings on Google, significantly enhancing the online visibility of Leadbakers' clients.
• Long-Term Partnership: Teknon’s ability to consistently deliver high-quality work led to a successful partnership that has lasted over three years, highlighting Teknon's reliability as Leadbakers' delivery arm.

The Takeaway

Teknon's white-label delivery has been instrumental in helping Leadbakers absorb growing client demand while consistently meeting high search standards. By delivering 15-20 optimized assets per month focused on IT and cybersecurity, Teknon helped Leadbakers achieve a 40% increase in organic traffic and a 30% improvement in CTR for their clients. Teknon's flexibility with urgent requests and consistent quality made them an indispensable partner in Leadbakers' growth.