Supporting an SEO Agency to Handle 300% More Content Workload Through Strategic Content Writing

Background

Leadbakers, an SEO agency based in Kyiv, Ukraine, partnered with Teknon to handle increased content demands from their clients. As Leadbakers experienced growing content needs, particularly in the IT and cybersecurity sectors, they required a reliable partner who could produce high-quality, SEO-optimized articles consistently. Teknon stepped in to fulfill this need, delivering content that not only met quality expectations but also aligned with the SEO objectives of Leadbakers' diverse client base.

The Challenge

Leadbakers needed to keep up with the growing demand for high-quality content from their clients while ensuring consistency in quality and adherence to SEO standards. As the agency's client base expanded, they needed a partner that could produce a significant volume of content on tight deadlines without compromising on quality. The content also needed to align with their clients' SEO objectives, covering technical topics in IT and cybersecurity while maintaining engagement and readability for the target audience.

Teknon was tasked with providing content writing support that met these increased demands, ensuring flexibility for urgent projects, and delivering high-quality SEO-optimized articles to meet Leadbakers' clients' marketing objectives.

Goals

• Produce SEO-driven blog posts and articles to meet Leadbakers' growing content demands and support their clients' SEO objectives.
• Maintain quality consistency and meet tight deadlines for a variety of content needs, including urgent tasks.
• Enhance the SEO performance of Leadbakers' client websites by delivering well-researched, keyword-optimized content that drives organic growth.

Strategy

Teknon developed a tailored approach to support Leadbakers' growing content needs:

🎯 High-Volume SEO Content Production: Teknon worked closely with Leadbakers to understand their clients' SEO requirements, using tools like SEMrush to perform keyword research. This ensured that each article integrated relevant keywords while being informative, engaging, and supportive of the overall SEO strategy.

🎯 In-Depth Content for IT and Cybersecurity: Teknon leveraged its expertise to create detailed, informative content focused on IT and cybersecurity topics. The aim was to help Leadbakers position their clients as thought leaders in these sectors by providing well-researched, authoritative articles.

🎯 Adaptability for Urgent Tasks: Teknon maintained flexibility to manage urgent requests and tight deadlines. By efficiently allocating resources and maintaining a clear content production schedule, Teknon ensured that even last-minute content needs were met without compromising quality.

🎯 Collaborative Workflow with Leadbakers: Teknon used Google Meet and Trello to maintain an efficient and transparent workflow with Leadbakers. Regular check-ins and updates ensured that Leadbakers remained informed about the progress of ongoing projects, and any adjustments were made swiftly.

Execution

Teknon executed the content writing strategy effectively, helping Leadbakers meet increased content demands and drive SEO results for their clients:

• Consistent Content Delivery: Teknon produced an average of 15-20 SEO-optimized articles per month for Leadbakers’ clients, covering various IT and cybersecurity topics. Each article was crafted to be informative, engaging, and in line with the latest SEO best practices.
• SEO Optimization and Quality Control: Each article was optimized using Yoast SEO to ensure effective keyword integration, and Teknon’s editorial team reviewed every piece to guarantee quality and alignment with client goals. This process helped Leadbakers maintain a consistent level of quality across all content delivered.
• Managing Urgent Content Needs: Teknon demonstrated flexibility and responsiveness by handling urgent content requests from Leadbakers. The team prioritized tasks efficiently, ensuring timely delivery without sacrificing quality, which was crucial for meeting client deadlines.
• Content Tailored to Client SEO Objectives: Teknon ensured that all content delivered was in line with Leadbakers’ SEO objectives, incorporating the right keywords, optimizing meta descriptions, and using effective headings to drive organic traffic and improve client visibility.

Results

Teknon’s content writing support delivered significant value for Leadbakers and their clients:

Traffic Metrics

• Increased Organic Traffic: Content produced by Teknon contributed to a 40% increase in organic traffic for Leadbakers' clients' websites, helping them gain greater visibility in the competitive IT and cybersecurity sectors.
• Improved Click-Through Rates (CTR): The SEO-optimized articles led to a 30% increase in CTR, demonstrating Teknon’s success in engaging the target audience and attracting more relevant visitors.

Engagement Metrics

• Increased Time on Page: Average time on page increased by 35%, as readers spent more time engaging with the content Teknon provided, indicating that it was both informative and relevant.
• Lower Bounce Rates: Bounce rates decreased by 25% for pages featuring Teknon’s content, reflecting better alignment with user expectations and interests.

Client Success Metrics

• Improved Keyword Rankings: 55% of the targeted keywords for the delivered content achieved first-page rankings on Google, significantly enhancing the online visibility of Leadbakers' clients.
• Long-Term Partnership: Teknon’s ability to consistently deliver high-quality content led to a successful partnership that has lasted over three years, highlighting Teknon's reliability in meeting Leadbakers’ evolving content needs.

The Takeaway

Teknon's content writing expertise has been instrumental in helping Leadbakers manage increased content demands from their clients while consistently meeting high SEO standards. By delivering 15-20 articles per month focused on IT and cybersecurity, Teknon helped Leadbakers achieve a 40% increase in organic traffic and a 30% improvement in CTR for their clients. Teknon's flexibility in handling urgent requests and their consistent quality made them an indispensable partner in Leadbakers' journey to achieve SEO success for their clients.

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