Running the Entire Growth Function for a Legal Services Provider in 17 Countries

Background

SIGTAX, a legal services provider operating in 17 countries including Switzerland, Belgium, Cyprus and Ireland, partnered with Teknon six years ago to run their entire growth function. Over this time, Teknon has managed every aspect of SIGTAX’s go-to-market: strategy, search, content, email, social and PR across 17 country-specific websites. Producing 170-255 localized assets per month, Teknon has driven a 60% increase in organic traffic and a 40% rise in qualified leads. For three consecutive years, all SIGTAX websites consistently ranked on the first page of Google for their target keywords.

The Challenge

With 17 country-specific websites, SIGTAX needed more than a vendor; they needed a growth department. Each market required localized positioning that would resonate with regional audiences, comply with local legal frameworks and rank well in search engines, at a pace of 10-15 regionally optimized assets per month per site. In addition, SIGTAX needed their social media and email marketing managed as one integrated system, all while maintaining consistent performance across highly competitive markets.

Goals

• Operate as SIGTAX's full growth department across 17 country markets
• Produce 10-15 assets per month for each country website, totaling 170-255 monthly
• Increase organic traffic by 60% across all websites within the first year
• Maintain first-page Google rankings across all SIGTAX websites for three consecutive years
• Boost lead generation by 40% through integrated, multi-channel growth strategies

Strategy

Teknon developed a comprehensive, data-driven growth strategy to meet SIGTAX’s ambitious goals:

• � Localized Search Domination: We conducted market-specific keyword research for each of the 17 websites, identifying high-intent, low-competition search terms. Every asset was meticulously optimized for local search, ensuring consistent top rankings in each region.
• � End-to-End Growth Management: Teknon managed the full lifecycle, from strategy, positioning and search optimization to production, distribution and performance monitoring. Our multi-channel approach integrated articles, email campaigns, social media and PR for maximum visibility and engagement.
• � A Tailored Market Calendar: We ensured the production and publication of 170-255 assets per month, each one tailored to the legal requirements and business needs of each region, keeping SIGTAX's presence strong and relevant in every country.
• � One Brand, Seventeen Markets: Despite the need for localized execution, Teknon maintained a cohesive brand voice across all 17 countries, ensuring SIGTAX’s authority and expertise were evident in every region.

Execution

For six years, Teknon has run SIGTAX’s entire growth operation with precision and consistency:

• High-Volume, Multi-Market Delivery: Over 170-255 assets were produced monthly, ensuring that each website had fresh, region-specific content to capture search traffic and engage visitors. This volume helped SIGTAX dominate their niche across multiple countries.
• Performance Tracking & Adjustment: We continuously monitored performance metrics, adjusting strategies in real time based on search trends, traffic patterns and engagement data. This allowed us to stay agile and maintain SIGTAX’s competitive edge.
• A Dedicated Growth Team: A dedicated account manager facilitated smooth communication between SIGTAX and Teknon’s team of 50+ strategists, writers, editors and SEO specialists, ensuring deadlines were always met without any compromise on quality.

Results

The long-standing partnership between Teknon and SIGTAX produced significant, measurable results, both overall and on individual sites:

✔️ 60% Increase in Organic Traffic: Within the first year of collaboration, SIGTAX’s websites saw a 60% rise in organic traffic, sustained by consistent search-optimized content across 17 regions.

✔️ First-Page Rankings for 3 Consecutive Years: For three years, every SIGTAX website ranked on the first page of Google for more than 25 highly competitive legal and tax-related keywords, including key regions like Switzerland, Belgium and Ireland.

✔️ Individual Website Performance:

• Switzerland: Increased traffic by 70%, with top 3 Google rankings for highly competitive keywords such as "Swiss company formation" and "tax advisory Switzerland."
• Cyprus: Achieved a 65% rise in lead generation and a 30% increase in conversions from organic traffic, driven by content targeting "Cyprus business formation" and related legal services.
• Ireland: Saw a 55% boost in traffic with consistent first-page rankings for "Ireland company formation" and related services, leading to a 25% increase in qualified leads.

✔️ 40% Growth in Qualified Leads: Thanks to Teknon’s integrated growth strategy and lead-generation focus, SIGTAX saw a 40% increase in qualified leads, translating into more consultations and business inquiries.

✔️ Improved Engagement Metrics:

• 35% Increase in Time on Site: Visitors spent significantly more time engaging with SIGTAX’s content, especially on key regional sites like Switzerland and Cyprus.
• 25% Reduction in Bounce Rates: The optimized content kept visitors engaged and encouraged them to explore more, reducing bounce rates across all 17 websites.
• 30% Improvement in Email Click-Through Rates: Email campaigns, integrated with the growth strategy, achieved a significant increase in engagement, helping nurture leads.

The Takeaway

Over the past six years, Teknon has acted as SIGTAX’s full growth department, managing everything from search-led content to social media, email and PR across 17 countries. Producing 170-255 localized assets monthly, Teknon has driven a 60% increase in organic traffic, achieved first-page rankings across all SIGTAX websites for three consecutive years and generated a 40% rise in qualified leads. This ongoing partnership continues to deliver measurable growth, solidifying SIGTAX’s position as a leading legal services provider across Europe and beyond.