Scaling Content Marketing for a Legal Services Provider Operating in 17 Countries

Background

SIGTAX, a legal services provider operating in 17 countries including Switzerland, Belgium, Cyprus, and Ireland, partnered with Teknon for their content marketing needs six years ago. Over this time, Teknon has effectively managed every aspect of SIGTAX’s content strategy. Producing 10-15 articles per month for each of SIGTAX’s 17 country-specific websites — a total of 170-255 articles per month — Teknon has driven significant growth, including a 60% increase in organic traffic and a 40% rise in qualified leads. For three consecutive years, all SIGTAX websites consistently ranked on the first page of Google for their target keywords.

The Challenge

With 17 country-specific websites, SIGTAX required localized content that would resonate with each region’s audience, comply with local legal frameworks, and rank well in search engines. They needed 10-15 regionally optimized articles per month for each site. In addition to content creation, SIGTAX required management of their social media and email marketing campaigns, all while ensuring consistent performance across competitive markets.

Goals

• Produce 10-15 articles per month for each of SIGTAX’s 17 country-specific websites, totaling 170-255 articles monthly
• Increase organic traffic by 60% across all websites within the first year
• Maintain first-page rankings on Google across all SIGTAX websites for three consecutive years
• Boost lead generation by 40% through integrated, multi-channel content strategies
• Improve engagement metrics such as time spent on site and bounce rates

Strategy

Teknon developed a comprehensive, data-driven content marketing strategy to meet SIGTAX’s ambitious goals:

🎯 Localized SEO Optimization: We conducted market-specific keyword research for each of the 17 websites, identifying high-intent, low-competition search terms. The articles were meticulously optimized for local SEO, ensuring that content consistently ranked highly in each region.

🎯 End-to-End Content Marketing Management: Teknon managed the full content lifecycle — from strategy, ideation, and SEO optimization to content creation, distribution, and performance monitoring. Our multi-channel approach integrated blogs, email campaigns, social media, and video content for maximum visibility and engagement.

🎯 Tailored Content Calendar: We ensured the production and publication of 170-255 articles per month, each one tailored to the legal requirements and business needs of each region. This approach helped keep SIGTAX's digital presence strong and relevant in each country.

🎯 Consistent Brand Voice Across Markets: Despite the need for localized content, Teknon maintained a cohesive brand voice across all 17 countries, ensuring that SIGTAX’s authority and expertise were evident in every region.

Execution

For six years, Teknon managed SIGTAX’s entire content marketing operation with precision and consistency:

• High-Volume Content Production: Over 170-255 articles were produced monthly, ensuring that each website had fresh, region-specific content to capture search engine traffic and engage visitors. This volume helped SIGTAX dominate their niche across multiple countries.
• Performance Tracking & Adjustment: We continuously monitored performance metrics, adjusting strategies in real-time based on SEO trends, traffic patterns, and engagement data. This allowed us to stay agile and maintain SIGTAX’s competitive edge.
• Seamless Workflow: A dedicated account manager facilitated smooth communication between SIGTAX and Teknon’s team of 50+ writers, editors, and SEO specialists, ensuring deadlines were always met without any compromise on quality.

Results

The long-standing partnership between Teknon and SIGTAX produced significant, measurable results, both overall and on individual sites:

✔️ 60% Increase in Organic Traffic: Within the first year of collaboration, SIGTAX’s websites saw a 60% rise in organic traffic, sustained by consistent SEO-optimized content across 17 regions.

✔️ First-Page Rankings for 3 Consecutive Years: For three years, every SIGTAX website ranked on the first page of Google for more than 25 highly competitive legal and tax-related keywords, including key regions like Switzerland, Belgium, and Ireland.

✔️ Individual Website Performance:

• Switzerland: Increased traffic by 70%, with top 3 Google rankings for highly competitive keywords such as "Swiss company formation" and "tax advisory Switzerland."
• Cyprus: Achieved a 65% rise in lead generation and a 30% increase in conversions from organic traffic, driven by content targeting "Cyprus business formation" and related legal services.
• Ireland: Saw a 55% boost in traffic with consistent first-page rankings for "Ireland company formation" and related services, leading to a 25% increase in qualified leads.

✔️ 40% Growth in Qualified Leads: Thanks to Teknon’s content strategy and lead-generation focus, SIGTAX saw a 40% increase in qualified leads, translating into more consultations and business inquiries.

✔️ Improved Engagement Metrics:

• 35% Increase in Time on Site: Visitors spent significantly more time engaging with SIGTAX’s content, especially on key regional sites like Switzerland and Cyprus.
• 25% Reduction in Bounce Rates: The optimized content kept visitors engaged and encouraged them to explore more, reducing bounce rates across all 17 websites.
• 30% Improvement in Email Click-Through Rates: Email campaigns, integrated with the content strategy, achieved a significant increase in engagement, helping nurture leads.

The Takeaway

Over the past six years, Teknon has acted as SIGTAX’s full-service content marketing department, managing everything from SEO-driven articles to social media and email campaigns. Producing 170-255 localized articles monthly, Teknon has driven a 60% increase in organic traffic, achieved first-page rankings across all SIGTAX websites for three consecutive years, and generated a 40% rise in qualified leads. This ongoing partnership continues to deliver measurable growth, solidifying SIGTAX’s position as a leading legal services provider across Europe and beyond.

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