Driving 50% Increase in Unique Visitors for iGaming Brands Through Scalable Content Solutions

Background

A content marketing company based in Kyiv, Ukraine, partnered with Teknon to enhance their SEO-driven content production. Specializing in the iGaming industry, the client needed a reliable partner to handle a large volume of high-quality, keyword-optimized articles to support their clients' needs. They outsourced this work to Teknon due to Teknon's expertise in the field and ability to manage large workloads effectively. For confidentiality reasons, the client chose to remain anonymous.

The Challenge

Although the client had an established content marketing team, they faced challenges managing the growing workload required by their iGaming clients. Producing large volumes of SEO-driven, keyword-rich content that met the stringent requirements of the iGaming industry was difficult for their in-house team alone. The client needed Teknon to take on this workload and deliver high-quality, well-researched articles quickly, while maintaining SEO standards and ensuring each piece was engaging for readers.

Goals

• Produce engaging, keyword-rich articles to meet the growing content needs of iGaming clients
• Improve organic rankings for the agency's clients through SEO-optimized content
• Maintain fast turnaround times to meet the high-volume demands efficiently
• Ensure confidentiality and deliver content that aligned with the client’s brand voice

Strategy

Teknon developed a comprehensive content strategy tailored to meet the client’s needs:

🎯 Expert Content Writing for High Volume Needs: Teknon committed to producing iGaming-related articles that were well-researched, informative, and engaging. The client trusted Teknon for our expertise in handling large workloads, knowing we could produce content efficiently without compromising quality.

🎯 SEO Optimization: Using tools like SEMrush and Yoast SEO, Teknon ensured each article was optimized for search engines. We focused on targeted keyword integration to boost the rankings of the client’s iGaming content.

🎯 Collaborative Workflow: To maintain a streamlined workflow, Teknon used Telegram and Upwork for regular communication. Trello was used for managing tasks, setting deadlines, and keeping track of content production progress.

🎯 Quality Assurance: Each piece underwent rigorous editing and proofreading using tools like Grammarly and Hemingway Editor to ensure the content was error-free and adhered to SEO standards. This helped maintain the high-quality output expected by the client and their customers.

🎯 Integration of Related Services: Teknon integrated other related content marketing services to support the client, including Customer Journey Builder for understanding audience touchpoints, Workflow Automation for efficient task management, and Analytics & Reporting to measure content performance and impact.

Execution

Teknon executed the content strategy efficiently, providing a seamless extension of the client’s content marketing capabilities:

• Content Production at Scale: Teknon produced a steady flow of long-form, keyword-optimized iGaming articles. Each article was designed to meet the agency's high standards and align with the needs of their clients.
• SEO-Driven Content Writing: Articles were crafted with SEO in mind, integrating relevant keywords while ensuring the content remained engaging for readers. Our team leveraged SEMrush to identify high-value search terms and optimize content effectively.
• Effective Communication and Delivery: Teknon maintained constant communication with the agency via Telegram and Upwork, and managed project tasks using Trello. This ensured a seamless workflow, timely delivery, and efficient management of feedback.
• Utilization of Teknon's Product Capabilities: Teknon employed its broader service offerings, such as AI-Powered Customer Interactions to create content that resonated with customer needs, Multi-channel Inbox for managing client communication efficiently, and Reputation Management to support the agency's brand perception in the iGaming market.

Results

Teknon’s content marketing support for the agency produced significant outcomes for their iGaming clients, highlighted by the following metrics:

Traffic Metrics

• Page Views: Across various client websites, monthly page views increased by 60% on average within the first six months, showing the effectiveness of the new SEO-optimized content.
• Unique Visitors: Unique visitors to the clients’ content increased by 50%, from an average of 15,000 to 22,500 per month.

Engagement Metrics

• Average Time on Page: Average time on page increased by 30%, from 1 minute 40 seconds to 2 minutes 10 seconds, showing improved reader engagement.
• Bounce Rate: The bounce rate improved by 20%, indicating that the content was more relevant and valuable to users.
• Pages per Session: The average number of pages viewed per session increased from 1.8 to 2.3, suggesting higher user interaction and interest.

Conversion Metrics

• Lead Generation: The content contributed to generating over 500 leads across the client base over six months, representing a 25% increase compared to previous efforts.
• Content Downloads: Gated content, such as guides and whitepapers, saw 800 downloads, helping capture valuable leads for the clients.

SEO Metrics

• Keyword Rankings: 50% of targeted keywords achieved first-page rankings in Google, and 20% ranked in the top three results, contributing significantly to increased visibility.
• Organic Search Traffic: Organic search traffic to client websites improved by 45%, reflecting the success of SEO integration into the content.

Content Quality Metrics

• Readability Score: Content readability improved to a Grade 8 level, making it accessible to a broad audience without sacrificing depth.
• Plagiarism Score: Articles consistently scored 0% plagiarism using Copyscape, ensuring all content was original and compliant with SEO standards.

Retention and Loyalty Metrics

• Return Visitor Rate: The rate of return visitors increased by 20%, indicating higher loyalty and continued audience interest in the content.
• Subscriber Growth: Subscribers to newsletters and content updates increased by 30%, adding 1,800 new subscribers over six months.

Revenue Metrics

• Sales Conversion: The content indirectly contributed to 150 client conversions across the agency's portfolio, showing the value of effective content in the sales funnel.
• Return on Investment (ROI): The estimated ROI for content marketing was 200%, highlighting the value of Teknon's content in driving engagement and contributing to client goals.

The Takeaway

Teknon’s expertise in content writing and SEO helped the client scale their content capabilities, managing a large workload efficiently while maintaining high quality for their iGaming clients. By producing keyword-optimized, engaging content at scale, Teknon enabled the client to meet growing content demands and deliver real value to their customers. The partnership drove measurable success, including 45% growth in organic search traffic, 50% increase in unique visitors, and 30% subscriber growth. Teknon also leveraged additional services like Customer Journey Builder, Workflow Automation, and Analytics & Reporting to further enhance content effectiveness and efficiency.

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