Founder Demand Sprint
Four weeks to turn the founder profile into a pipeline channel, not a vanity feed.
In HealthTech, buyers research the founder before the product. A founder profile should start sales conversations, not just collect likes.
Over four weeks we rebuild your LinkedIn presence around demand: who needs to see it, what makes them reply, and a weekly system you can run yourself afterwards. Real posts ship along the way.
Week 1, Foundation
- •Profile rebuilt around your buyer, positioning and headline
- •Audience mapping, who this needs to reach and why
Weeks 2 to 3, System
- •Content pillars built around the problems your buyers pay to solve
- •Ten posts drafted collaboratively, written to start conversations
- •A repeatable weekly process you can run without outside help
Week 4, Handover
- •Review of replies, inbound and conversations started
- •A written playbook for running the system after the sprint
- A profile that reads as credible to clinical and commercial buyers
- A content system you can run in under two hours a week
- Conversations with the right buyers, not just reach
- •You are the public face of your company and willing to post consistently
- •You can commit two hours a week for four weeks
- •You want LinkedIn to feed pipeline and to own the process afterwards
- •You want someone to post for you indefinitely without your involvement
- •You want a vanity follower count rather than buyer conversations
Dr Dereck Mush
Founder, Teknon Labs
Dr Dereck Mush founded Teknon Labs after a decade spent inside HealthTech companies, building the marketing and growth functions that carried them from seed stage to acquisition or Series B.
He works directly with founders on the two problems that decide whether a HealthTech company survives: getting the clinical story straight, and getting it in front of the people who write cheques or sign contracts.
- Advised 40+ HealthTech founders on go to market and fundraising narrative
- Built growth systems for digital health companies across the US and Europe
- Former operator inside two HealthTech scale ups, one acquired, one Series B
If after week one the system clearly is not working for you, we refund the remaining three weeks in full.
"Four weeks in, our inbound from LinkedIn outpaced every paid channel we had running. The system was simple enough that we kept it going."
Do you write the posts for me?
You write, we edit and structure. The goal is a system you can run alone afterwards.
What if I miss a week?
The sprint can flex by a week if needed, just flag it early.
The diagnostic and sprints are how we learn your motion. The subscription is how we run it.
HealthTech Growth Team from $1,500/month.
Book a free 30 minute call