HealthTech Go To Market Audit
A 90 minute working session on your positioning, channels and funnel.
Most HealthTech go to market plans fail quietly, not because the product is wrong, but because the story, the channel and the buyer never lined up.
This is a working session, not a lecture. You bring your current positioning, pricing and pipeline, and Dr Mush pulls it apart in real time, live on the call. By the end you will have a short list of what is actually broken in your go to market motion and what to do about it this quarter.
Before the call
- —A short intake form covering your product, buyer, pricing and current channels
- —Dr Mush reviews your website, deck and any existing sales materials
During the 90 minutes
- —Live teardown of your positioning against the clinical and commercial reality of your buyer
- —Channel by channel review of where your pipeline actually comes from versus where it should
- —Funnel diagnosis from first touch to signed contract or paid pilot
After the call
- —A written summary with the three highest leverage fixes, ranked by effort and impact
- —Optional recording of the session for your team
- A clear view of which channels are worth your time this quarter and which are not
- A sharper positioning statement your sales team can actually use
- A short, ranked list of fixes rather than a generic strategy document
- —You have a live product or pilot and some pipeline data to work with
- —You are the founder or head of growth and can make changes directly
- —You want a direct, specific critique rather than a general framework
- —You have not yet spoken to a single customer or clinician
- —You are looking for a full marketing plan rather than a diagnostic
Dr Dereck Mush
Founder, Teknon Labs
Dr Dereck Mush founded Teknon Labs after a decade spent inside HealthTech companies, building the marketing and growth functions that carried them from seed stage to acquisition or Series B.
He works directly with founders on the two problems that decide whether a HealthTech company survives: getting the clinical story straight, and getting it in front of the people who write cheques or sign contracts.
- Advised 40+ HealthTech founders on go to market and fundraising narrative
- Built growth systems for digital health companies across the US and Europe
- Former operator inside two HealthTech scale ups, one acquired, one Series B
If halfway through the session it is clear this is not the right fit, Dr Mush will tell you directly and refund the session in full.
"Ninety minutes with Dereck reorganised how we thought about our own funnel. We cut two channels the same week."
Do I need to prepare anything?
Yes, a short intake form is sent after booking, it takes about ten minutes to complete and helps Dr Mush prepare.
Can my co-founder join?
Yes, bring anyone on your team who owns growth, sales or product decisions.
What if I need more time?
Follow-on sessions and ongoing advisory can be arranged separately after the audit.