HealthTech Growth Diagnostic
A 90 minute live teardown of story, channels and funnel, with a written plan of what to fix first.
Most HealthTech go to market plans fail quietly, not because the product is wrong, but because the story, the channel and the buyer never lined up.
This is a working session, not a lecture. You fill in a short intake, we spend 2 to 3 days on your materials, then pull your positioning, channels and funnel apart live on the call. You leave with the three levers to fix first. If you start the HealthTech Growth Team subscription within 30 days, $600 of the Diagnostic is credited toward your first month.
Before the call
- •A short intake form covering your product, buyer, pricing and current channels
- •2 to 3 days of prep on your website, deck and sales materials
During the 90 minutes
- •Live teardown of your positioning against the clinical and commercial reality of your buyer
- •Channel by channel review of where pipeline comes from versus where it should
- •Funnel diagnosis from first touch to signed contract or paid pilot
After the call
- •A written summary of the top 3 levers within 48 hours, ranked by effort and impact
- •Optional recording of the session for your team
- A clear view of which channels are worth your time this quarter and which are not
- A sharper positioning statement your sales team can actually use
- A ranked list of the top 3 fixes, plus $600 credit if you start the subscription within 30 days
- •You have a live product or pilot and some pipeline data to work with
- •You are the founder or head of growth and can make changes directly
- •You want a direct, specific critique rather than a general framework
- •You have not yet spoken to a single customer or clinician
- •You only want a quick read first. The HealthTech Growth Brief is lighter
Dr Dereck Mush
Founder, Teknon Labs
Dr Dereck Mush founded Teknon Labs after a decade spent inside HealthTech companies, building the marketing and growth functions that carried them from seed stage to acquisition or Series B.
He works directly with founders on the two problems that decide whether a HealthTech company survives: getting the clinical story straight, and getting it in front of the people who write cheques or sign contracts.
- Advised 40+ HealthTech founders on go to market and fundraising narrative
- Built growth systems for digital health companies across the US and Europe
- Former operator inside two HealthTech scale ups, one acquired, one Series B
If halfway through the session it is clear this is not the right fit, we will tell you directly and refund the session in full.
"Ninety minutes with Dereck reorganised how we thought about our own funnel. We cut two channels the same week."
Do I need to prepare anything?
Yes, a short intake form is sent after booking. It takes about ten minutes.
Can my co-founder join?
Yes, bring anyone who owns growth, sales or product decisions.
How does the $600 credit work?
If you start the HealthTech Growth Team subscription within 30 days of the session, $600 comes off your first month.
The diagnostic and sprints are how we learn your motion. The subscription is how we run it.
HealthTech Growth Team from $1,500/month.
Book a free 30 minute call